The author
Richard Baxter
The Daily Visual is written, edited and built by one person. This is who, and why you can trust the numbers.
I've spent my working life turning data into things people can actually use. In 2009 I founded Builtvisible, a technical SEO and content agency, and led it for sixteen years - working with brands like Icelandair, Fairmont Hotels and Very.co.uk - before it was acquired by Brave Bison in 2025. That career was, at its core, about one question: what are people really looking for, and what would genuinely answer it?
These days I run houtini, an AI consultancy, where I build and publish the kind of systems this site runs on - including eleven open-source tools on npm. The Daily Visual is what happens when that engineering meets the old question: a publication where every chart draws from live, free public data and every page brings itself up to date when the numbers change.
The other things I make
I publish SimRacingCockpit.gg, a sim racing publication built on hands-on testing, and Content Marketing Ideas, a research tool for content teams. Away from the desk I race for real - a 1964 Lotus Elan 26R, most recently at the Silverstone Festival.
A personal note
There is just so much going on in the world at the moment - from geopolitical unrest and trade wars to weather and climate events. I think about these things often, particularly for young people and my own young family: what will the future be like? And if we don't understand where we are now, how could we possibly make a plan to take us forward?
That's really why The Daily Visual exists. It's my personal data studies website, and what I hope everybody takes away from it is this: let's make this data as fresh, as accessible and as usable for your own work as possible.
Why this site works the way it does
Most data journalism is a picture of a number that was true once. The Daily Visual's pages are wired to the sources themselves - the US Energy Information Administration, the Federal Reserve's FRED service - so the figures you read are calculated from the data, not typed in by someone on a deadline. Every chart names its source, and the further reading under every story takes you to the raw numbers. If you spot something that looks wrong, I want to know - tell me directly.